Saturday, January 30, 2016

Project 2: Carmine's

Due Tues. Mar. 1
  • Multiple in-class reviews and critiques will take place
  • Consult the class calendar for those dates
Goals: to use research and conceptual content from Exercise 2 and apply it to a comprehensive branding project; to research the competitive landscape, identifying brand and design opportunities for a new Italian restaurant; to design a brand identity for a new Italian restaurant, and apply it to a range of collateral, communication tools, and other visuals

Final Delivery: all content below shall be digitally presented, and rendered as a high-quality PDF, with each item on its own PDF page; RGB color, format dimensions should be no smaller than 6-inches in any one direction; resolution should be no smaller than 300dpi
  1. Brand identity, aka logo: may be a mark, letterform, wordmark, emblem, etc., should include the Carmine's name along with any mark
  2. Menu Cover with logo applied
  3. Menu layout using provided dinner text
  4. Website home page and website menu page
  5. Exterior signage of building facade with logo applied
  6. One page full color ad - to appear in South Park magazine
  7. Napkin - cloth preferred
  8. Letterhead
  9. Envelope, number 10
  10. Business card
Menu Text:

Dinner Menu

First Plates

Antipasto
5
cured meats, olives, mushrooms, artichoke hearts, provolone, mozzarella, Prosciutto, Crostino

Calamari
6

Caprese salad
8

Stuffed Artichokes
6

Bruschetta
6

Soup
Italian Wedding Soup
Minestrone
Pasta Fagioli
5

Cesar Salad
5

Garden Salad  
4
capers, pine nuts, salami


Main Plates
served with focaccia

Osso Buco
29

Veal Parmigiana
29

Beef Brasato with Pappardelle and Mint
25

Mushroom-Sausage Ragù 
16

Baked Rigatoni with Sausage and Fennel
20

Grilled Fish with Artichoke Caponata
27

Shrimp Scampi
20

Potato Gnocchi with Garlic Butter, Mushrooms and Snails
24

Eggplant Parmigiana
22

Eggplant Napoleon  
20

Lasagna  
16

Torta Rustica
16


Project 2: worth 100 points total
20 craft, rendering quality
30 composition, layout, design
30 concept, research, message
20 presentation, professionalism
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