Monday, January 11, 2016

Reading and Response

Due Thurs. Jan. 14, read the Basics section of our textbook, and complete the work specified below.

Take note of all of the different kinds of symbols that the author identifies, illustrates, and defines such as Wordmark, Letterform Marks, Pictorial Marks, etc.

Create a running list of those kinds of brand identities, and find multiple examples of each brand identity not shown in our textbook. Print your examples out in color no smaller than 1 inches, no larger than 3 inches. Make sure they are legible. Cut each symbol out so it stands on its own.

Have your list and printed examples on hand to discuss in our Jan. 14 class.

Worth 30 points for in-class research, design selection, comprehension of topics and issues, and in-class participation/discussion.