Project 2 Response Writing

Due Tues. Mar. 1 before the end of class.

Create a letter-sized, portrait Word Document, or other text-based document, and include the following in the header:

• your first and last name / your Winthrop email
• VCOM 453 / Corporate Identity / Response Writing 2 / Spring 2016

For questions 1-6, students will review another student's Carmine's work.

• Andréa reviews Anna
• Anna reviews Chris
• Chris reviews Karis
• Karis reviews Anthony
• Anthony reviews Andréa

1. State the name of the student whose work you are reviewing. Use three adjectives to describe their Carmine's overall visual aesthetic, stating why you've chosen those adjectives.

2. Why do you think the designer created their solution using the presented aesthetics, form-language, style, and color? Support your answer citing elements from their design(s).

3. When you look at their Carmine's designs, what other restaurant immediately comes to mind and why? It should be a real restaurant. It does not have to be an Italian restaurant. Supply an image for visual reference.

4. How do you, the reviewer, think the designer's solution would be received by Carmine's, and why?

5. Aesthetically and formally, does the designer's solution have an appropriate look and feel for the audience(s), and for Project 2's directives? Why or why not?

6. Based on all of the design work, what part of the designer's process do you think worked out for the best, giving them successful results? What part for the worst? State why and cite elements found in their work, or elements lacking in their work. Consider evaluating their craft, which you can evaluate based on the results you see, and assess based on your knowledge of production software or tools. You could also evaluate the concept, theme, message by looking at their Exercise 2 research, their moodboard and demographic.

The final written document will be saved to Turnstile_2 as a PDF, and also printed out and delivered to the instructor before the end of class.

Worth 30 points

• 10 points for answering all of the questions completely
• 8 points for citing examples to back-up your answers where requested
• 5 points for writing, spelling, grammar 
• 5 points for overall clarity and logic of statements, and strength of written argument
• 2 points for formatting, following directions

Project 1 Response Writing

Due Tues. Jan. 26, before the end of class.

Students will conduct a self-assessment of their work for Exercise 1 and Project 1 by answering a series of questions. The final written document will be saved to Turnstile_2 as a PDF, and also printed out and delivered to the instructor before the end of class.

Create a letter-sized, portrait Word Document, or other text-based document, and include the following in the header:

• your first and last name / your Winthrop email
• VCOM 453 / Corporate Identity / Spring 2016

1. What was the most challenging part of Exercise 1, and why did you find it challenging? How would you approach this challenging part of Exercise 1 differently next time? Use your textbook or other sources to cite an alternate method or methods you could use instead, or steps you could factor into your process, and state why it would be valuable.

2. What was the most challenging part of Project 1, and why did you find it challenging? How would you approach this challenging part of Project 1 differently next time? Use your textbook or other sources to cite an alternate method or methods you could use instead, or steps you could factor into your process, and state why it would be valuable.

3. Describe the design process you followed when creating your logos during Project 1. Do not merely restate the assigned method of making 12 variations of logos, each with 5 sub-variations, and then selecting the best, to make 10 more. Go deeper, and write about how you worked and why you worked that way. Explain this process in your own terms, so that the average person can read and understand what you did, and why you did it. Use your textbook or another source, to reinforce why one part of your process, or your entire process, was valid, benefiting the overall outcome.

4. Aesthetically and formally, do all 110 of your logos have an appropriate look and feel for the audience(s), demographic, market, and brand? Why or why not? Use your textbook or other sources to support your answer.

5. Rate the overall quality of your work using this scale:

• 1 unsatisfactory
• 2 inconsistent, if things are inconsistent, clearly state what they are and what improvements could be made
• 3 good 
• 4 exceptional

• Definition of demographic
• Market research, market opportunities
• Naming, and name research
• Final brand name chosen
• The design process you followed
• Craft of all 110 designs

Worth 30 points

• 10 points for answering all of the questions completely (5 questions total, each worth 2 points)
• 8 points for citing examples to back-up your answers where requested (4 questions, each worth 2 points)
• 5 points for writing, spelling, grammar 
• 5 points for overall clarity and logic of statements, and strength of student's written argument
• 2 points for formatting, following directions