Problem: redesign Spotify's brand identity, creating a new logo for the company, and a look and feel for their website, app button, and other touchpoints. This multi-part project includes various components due over the course of two class periods. This must be a wholesale, and complete redesign. It is not a simple modification of their existing design, logo, colors, etc. Keep the Spotify name.
A. SWOT Analysis
Due Thurs. March 3 at 9:30am: present a strengths, weaknesses, opportunities, threats (SWOT) analysis of Spotify with a minimum of 2 issues in each category. Consult your textbook to see if there are case studies you can use as examples to further your research, specifically your textbook's Part 2: Process. Consult examples online, researching Spotify to learn about them then and now, and in the possible future.Slideshow should be ready to present at 9:30am, so make sure it's on Turnstile_2 before then.
Your slideshow may have text and imagery.
- Definition of your demographic
- Identification of strengths, weaknesses, opportunities, and threats; be sure to state why you've defined/identified those areas
Demographic. A snapshot of your demographic would work best, such as a persona. Give a general visual description of the type of person who would or should use Spotify. Information graphics can be included, but most importantly, this should be fact filled and easily understandable.
The research from your SWOT will inform your redesign. See below.
B. Spotify Brand Identity Redesign
Due Tues. Mar. 8 at start of class, promptly at 8:00 a.m.. This will be presented in our RUTL 220 classroom, not the RVRC iMac lab, so plan accordingly and have your presentation ready for use on the Dell Windows presentation station in RUTL 220.- Spotify logo redesign which will be a wholesale redesign of their logo/mark, may also include new typography treatment too; show your logo in a positive (black on white), negative (white on black), and with color (may be singular, multi-color, or splashes of color, as this is open); you must show static graphics, but can also show it animated; apply your new logo to the following
- Website landing page (for desktop web, not for mobile), redesign of look and feel; composed with a browser edge to show that it's a website; mock up with real text as it would appear on the website
- Email newsletter, or email announcement mocked up with real text
- App Button redesign shown among various other phone apps
- Brand board, such as a poster, app splash page, or other supergraphics intended to be viewed large, animated, etc.
- One additional touchpoint of student's choice, that extends the brand
Work presented and delivered on Mar. 8 will be handed in for a grade at that time. After your presentation is done in RUTL 220, be sure to put your PDF files in our Turnstile_2 folder VCOM453.
Project 3: worth 100 points total
- 20 craft, rendering quality
- 40 composition/layout, design appropriateness and uniqueness
- 20 concept, research, uniqueness, use of SWOT in redesign
- 20 presentation, professionalism
