Monday, March 21, 2016

Project 4: Annual Report

Problem: design an annual report for Twitter, providing a look back on the 2015 year, and a look forward for what the company has to come

Content: students will use the assigned content, as provided by the instructor

Format: 24 page self-cover, printed book
  1. 24 pages is the minimum, you may exceed that page count if needed and if approved
  2. full color printed, bound, and built annual report book submitted to the instructor, and kept on file for the department archives; students are highly encouraged to make an extra copy for themselves
  3. PDF in spreads, saved as "High Quality Print"
  4. final PDF submitted to Turnstile2 > VCOM 453
Suggested content order below, you may deviate from this if needed and if approved
  • content below, as "text heavy" is required
  • "heavy visuals" could be photo or text illustration, or both, other image/visual
  1. *1 page cover (with back, makes 1 spread*)
  2. spread: (visual heavy) inside-cover; photo, or text illustration, other "high" visuals, could be quote or quotes
  3. spread: (text heavy)  letter to shareholder
  4. spread: (text heavy)  retrospective of company's past year
  5. spread: (visual heavy)
  6. spread: (text heavy)  current state of company - must also include charts, graphs, financial figures as information design
  7. spread: (text heavy)  future of company
  8. spread: (visual heavy)
  9. spread: (text heavy)  philosophy of company, could be interview
  10. spread: (text heavy)  employee testimonials, reinforce philosophy
  11. spread: (visual heavy)
  12. spread: (all text) - inside back cover, list company executive names and titles
  13. *1 page back cover, mailing information, address, and website URL (with front, makes 1 spread*)
Final delivery during scheduled exam: Wed. Apr. 27 at 8 a.m.
See the class calendar for incremental review dates and progress critiques.

Project 4: worth 100 points total

  • 20 craft and rendering of digital works, quality of built book
  • 40 composition/layout, design appropriateness and uniqueness
  • 20 concept, research, uniqueness
  • 20 presentation, professionalism