Students will conduct a self-assessment of their work for Exercise 1 and Project 1 by answering a series of questions. The final written document will be saved to Turnstile_2 as a PDF, and also printed out and delivered to the instructor before the end of class.
Create a letter-sized, portrait Word Document, or other text-based document, and include the following in the header:
- your first and last name / your Winthrop email
- VCOM 453 / Corporate Identity / Spring 2016
2. What was the most challenging part of Project 1, and why did you find it challenging? How would you approach this challenging part of Project 1 differently next time? Use your textbook or other sources to cite an alternate method or methods you could use instead, or steps you could factor into your process, and state why it would be valuable.
3. Describe the design process you followed when creating your logos during Project 1. Do not merely restate the assigned method of making 12 variations of logos, each with 5 sub-variations, and then selecting the best, to make 10 more. Go deeper, and write about how you worked and why you worked that way. Explain this process in your own terms, so that the average person can read and understand what you did, and why you did it. Use your textbook or another source, to reinforce why one part of your process, or your entire process, was valid, benefiting the overall outcome.
4. Aesthetically and formally, do all 110 of your logos have an appropriate look and feel for the audience(s), demographic, market, and brand? Why or why not? Use your textbook or other sources to support your answer.
5.
Rate the overall quality of your work using this scale:
- 1 unsatisfactory
- 2 inconsistent, if things are inconsistent, clearly state what they are and what improvements could be made
- 3 good
- 4 exceptional
- Definition of demographic
- Market research, market opportunities
- Naming, and name research
- Final brand name chosen
- The design process you followed
- Craft of all 110 designs
- 10 points for answering all of the questions completely (5 questions total, each worth 2 points)
- 8 points for citing examples to back-up your answers where requested (4 questions, each worth 2 points)
- 5 points for writing, spelling, grammar
- 5 points for overall clarity and logic of statements, and strength of student's written argument
- 2 points for formatting, following directions
