Project 1

Goals: to design a range of brand identities, aka logos, following a system that explores various design forms; to use marketing background, demographic background, and other research elements from Exercise 1 for designing your brand identity

Final Delivery

• total of 110 logos
  
  Printed Delivery
• each logo is in a 5-inch square, printed and mounted on Bristol board or card stock, you will have one logo on one 5-inch square for a total of 110 logos, each on its own 5-inch square
• do not bleed any part of the logo off the edge; keep the logo within the 5-inch format, ideally giving yourself a 1-inch margin of air between the logo and artboard edge
  
  Digital Delivery
• PDF of all 110 designs, may be on 110 separate artboards, or one gigantic artboard
  

Color: open 
Typography: open

Read Parts A, B, and C below, to create a diagram that shows how many marks will be made in each step.

Part A
Design 2 different brand identities for your fashion label, making:

1. wordmark
2. lettermark
3. emblem
4. pictorial mark
5. abstract/symbolic mark
6. dynamic mark

You will have a total of 12 different, and unique brand identities (2 from each of the 6 categories above). Make sure each one is different, and distinguishable.

Part B
Once you arrive at your 12 identities, you will create 5 variations for each of them, for a total of 60 marks.

Part C
Of those 60 total marks, select 5 of the best, and design 10 variations of each of them.

In the end, you will have 110 total identities designed.

Before setting out to design your identities, examine the elements from page 144 of our textbook, including Meaning, Attributes, and Acronyms, all the way to Angle, Intersection, and Patterns.

And consider these questions:

• What will the look and feel be?
• How will color be used? Or not be used?
• What could color symbolize?
• What does your chosen font say about your brand?

Mid-point critique
Jan. 19, review (at least) the 12 different identities

Deadline
Jan. 26, all 110 designs due

Worth 100 points total
Craft 20
Composition 30
Concept 40
Professionalism/Presentation 10