Students are responsible for the followings terms, principles, and content, as described and defined in our textbook, and will be tested on it during our
Thurs. Feb. 18 class.
- Examples of Brand Touchpoints
- Definition (in your own words) of Brand Touchpoints
- Brand Identity, defined in your own words
- Examples of: wordmark, letterform (lettermark), emblem, pictorial mark, abstract/symbolic mark, dynamic mark
- Company's name on the web, such as .com, .net, and how it impacts brand value
- Companies merging
- Raising money for a new company
- Reasons to Invest in Brand Identity
- Stakeholders, and examples of each in any given company
- The Branding Process diagram
- Effective Name Attributes
- Taglines, what they are, and examples of them
- When to "Start the Process"
- Stakeholders
The exam will include:
- multiple choice
- fill in the blanks
- True or False
- short written essays
We will have a mid-term exam review
Thurs. Feb. 11.
